RuEn

Journal section "Administration issues"

System-reflexive marketing in business management in the post-Soviet space

Dligach A.A.

2 (26), 2013

Dligach A.A. System-reflexive marketing in business management in the post-Soviet space. Economic and Social Changes: Facts, Trends, Forecast, 2013, no. 2 (26)

Abstract   |   Authors   |   References
  1. Vesnin, V.R. Strategicheskoe upravlenie: uchebnik / V.R. Vesnin. – M.: TK Velbi, Prospekt, 2006 . – 328 s.
  2. Dligach, A.O. Strategichne marketingove upravlinnya: monografiya / A.O. Dligach. — K.: Alerta, 2012. – 272 s.
  3. Lepskiy, V.E. Stanovlenie strategicheskih subektov: postanovka problemy / V.E. Lepskiy // Reflek sivnye processy i upravlenie. – 2002. – T. 2. – № 1. – S. 5-23.
  4. Lefevr, V.A. Elementy logiki reflektivnyh igr / V.A. Lefevr // Problemy inzhenernoy psihologii. – 1966. – Vyp. 4. – S. 273-299.
  5. Pankruhin, A.P. Marketing: ucheb. posobie / A.P. Pankruhin. – [3-e izd.]. – M.: Omega-L, 2005. 656 s.
  6. Fathutdinov, R.A. Strategi cheskiy marketing: ucheb. [dlya stud. vyssh. ekon. ucheb. zavedeniy] / R.A. Fathutdinov – [2-e izd.]. – SPb.: Piter, 2002. – 448 s.
  7. Yuldasheva, O.U. Kognitivnyy marketing: osnovnye polozheniya i terminologicheskiy apparat / O.U. Yuldasheva // Marketing. – 2006. – №1-2. – S. 34-43.
  8. Ansoff Igor H. Strategic Management: Classic Edition / H. Igor Ansoff. –Hampshire, UK: Palgrave Macmillan, 2007. – 272 r.
  9. Hamel G. Competing for the future / Gary Hamel, C. K. Prahalad. – Boston: Harvard Business School Press, 1996. – 384 r.
  10. Kahneman D. Choices, values and frames / Daniel Kahneman, Amos Tversky. – New York: Cambridge University Press, 2000. – 860 p.
  11. Kim W. Chan. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant / W. Chan Kim, Renee Mauborgne. – Boston: Harvard Business Review Press, 2005. – 256 p.
  12. Mintzberg H. Strategy Safari: The Complete Guide Through the Wilds of Strategic Management / Henry Mintzberg, Bruce Ahlstrand, Joseph B. Lampel. – [2nd edition] – London, UK: FT Prentice Hall, 2008. – 464 p.
  13. Thomas L. Timothy. Russia’s Reflexive Control: Theory and the Military // Journal of Slavic Military = Studies. – 2004. – Volume 17. – No. 2. – Pp. 237–256.

Article views

all: , this year: , this month: , today:

Article downloads

all: , this year: , this month: , today:

View full article