The article presents an analysis of ISEDT RAS social study carried out in the Vologda Oblast that allowed the authors to identify the most important aspects of socio-cultural modernization: the differentiation of behavior, psychological traits of individuals and social self-identification. It is shown that the population of the region, involved in the transformation, is in the process of socio-cultural division into groups that have dissimilar behavioral characteristics; a new system of interests and value relation to the current changes is formed in different social strata
Keywords
the vologda oblast, modernization, socio-cultural types, values, socio-cultural dynamics